Enhanced Response | Omni-Channel Marketing Services
Engage Customers, Track Responses, Boost Revenue
Today’s customers don’t live in just one channel — and your marketing shouldn’t either. Harmony’s enhanced response services integrate print marketing with digital touchpoints to create true omni-channel communication. By combining direct mail with social ads, call tracking, QR codes, and retargeting, we help you reach people wherever they are and track every interaction. The result? Smarter campaigns, higher engagement, and measurable ROI.
Enhanced Response Tools That Deliver Results
Harmony offers 12 automated services that turn traditional print into an omni-channel marketing campaign:
SocialMatch
Match Facebook and Instagram accounts to your mailing list and run ads before, during, and after mail arrives.
Mail Tracking
See when every mail piece is delivered and access delivery reports.
QR Codes
Add scannable codes to track responses and boost engagement.
Informed Delivery®
Insert clickable ads into the USPS daily email preview.
Call & Text Tracking
Monitor every inbound call or text tied to your campaign.
Online Follow-Up
Retarget visitors through the Google Display Network.
Social Media Follow-Up
Re-engage audiences on Facebook and Instagram.
LEADMatch
Identify anonymous visitors from your mailing list who browse your site.
YouTube Videos
Run dynamic pre-roll ads to capture attention.
Google Geotargeting
Use location and keyword data to serve targeted display ads.
Social Media Geotargeting
Deliver Facebook and Instagram ads to recipients and lookalike audiences.
Discovery Ads
Place ads in Google Discover, YouTube Home, and Gmail Promotions tabs
Omni-Channel Marketing FAQs
What Is Omni-Channel Marketing?
The definition of omni-channel marketing is simple: seamless communication across print, digital, and mobile that feels connected to the customer at every step. Unlike multi-channel marketing, where channels work separately, an omni-channel strategy unites them into one coordinated journey. At Harmony, our omni-channel marketing solutions make it easy to deliver consistent messaging, track performance, and maximize your investment.
What’s the difference between omni-channel and multi-channel marketing?
Multi-channel marketing uses different channels independently (like mail and social).
Omni-channel marketing strategy connects those channels so messaging is coordinated, and creates a unified customer experience.
Can Harmony build a multi-channel marketing campaign for my business?
Yes. Whether you need a single direct mail integration or a full omni-channel marketing strategy, Harmony provides solutions that scale with your goals.
Do you offer multi-channel marketing automation?
Absolutely. Our enhanced response services use automation to track delivery, responses, and conversions across every touchpoint.
Can these campaigns support omni-channel fulfillment and logistics?
Yes. Our omni-channel solutions tie directly into Harmony’s printing, mailing, and fulfillment services, ensuring that your marketing and logistics work together seamlessly.
Which industries benefit most from omni-channel marketing?
Any business that uses direct mail can see improved results — from retailers and schools to nonprofits and B2B companies looking for measurable engagement.
Why Omni-Channel Marketing Works for Your Brand
Omni-channel marketing isn’t just about more channels — it’s about better coordination. With Harmony, you can:
- Expand your reach. Pair mailed campaigns with social media ads, YouTube videos, and Google Discovery ads for greater visibility.
- Boost response rates. Use QR codes, Informed Delivery®, and call/text tracking to drive engagement and capture leads.
- Track performance. Monitor delivery, clicks, calls, and site visits in real time with multi-channel marketing automation.
- Increase conversions. Re-engage site visitors through online follow-up, retargeting, and omni-channel communication that keeps your brand top-of-mind.
More Than Enhanced Response
Enhanced response marketing is only part of what Harmony provides. We’re a full-service partner offering solutions that work together to make your brand stronger. Our capabilities include:
Printing
High-quality materials that make an impact on paper, signage, and beyond.
Screen Printing
Long-lasting prints on t-shirts, uniforms, and branded gear for businesses, schools, and events.
Mailing
Direct mail campaigns that deliver your message where it matters most.
Fulfillment
Reliable distribution and delivery to ensure your project arrives on time.
Bring Your Omni-Channel Strategy to Life With Harmony
From data-driven direct mail to multi-channel marketing automation, Harmony helps you transform campaigns into connected customer experiences. Whether you want to boost conversions, track performance, or expand your reach, our omni-channel marketing services make it simple and effective.
Harmony Is Here to Help
Not sure whether to go with digital or offset printing, large or grand format, or need marketing materials for an upcoming tradeshow? Our customer service experts are here to help you find the perfect solution for your project and budget.